Brand Strategy Blog
Exploring branding, marketing, and business topics.
The power of brand positioning: 5 Brands that nailed it
When it comes to branding, it’s all about positioning. No, we’re not talking about where you put your logo on your website (although that’s important too). We’re talking about how your brand is perceived in the market compared to your competitors.
But what exactly is brand positioning, and why is it so crucial to the success of a business? Let’s dive in and take a look at five companies that absolutely nailed their brand positioning and reaped the rewards.
The latest
Small Beauty Brands That Made it Big with a Winning Value Proposition
The beauty industry is constantly evolving and there are always new brands emerging onto the...
Boost Your Ecommerce Brand in 2023: 10 Proven Strategies
Are you looking to grow your ecommerce brand in 2023? Look no further! In this blog post, we'll be...
5 Great Task Management Tools for Small Business Owners
Starting your business can be an exciting new venture, but the ever-growing list of tasks can...
Brand Assets and DAM: How to improve productivity and make the most of your creative spend by using a DAM system
First of all, we should probably talk about what your brand assets are. One of the mistakes...
Brand Messaging
How to Brand a Nonprofit
Yes, your nonprofit needs a brand Standing out from the crowd is a critical need for nonprofit organizations. This can be particularly difficult...
Maximizing Your Brand’s Impact: 7 Key Strategies for Strong Positioning
When it comes to branding, positioning is key. Brand positioning is the act of defining how your ideal customers think about your brand in relation...
Current and Authentic: Balancing Brand Consistency and Evolution
Brand consistency and brand evolution are both important to an effective brand strategy. As an organization, you want to stay true to your values...
The Guide to Brand Personality: What It Is, Why Your Brand Needs It and How to Define it.
What is brand personality? Brand personality is simply a sum of your brand's character traits - if it were a person. While brand personality may...
Brand Identity
3 Key components of a strong brand
A brand is made up of three main components: brand messaging, visual brand identity, and brand experience. All three are important for creating a...
Discover 6 Proven Pillars of a Meaningful Brand Strategy
Every business needs a brand to communicate to its audience. A brand shows your customers what your business does, what it stands for, and how it...
Why Your B2B Company Needs a Strong Brand
As a business-to-business (B2B) company, you may be wondering why branding is important for your business. After all, you're selling products or...
Brand Marketing
7 reasons to invest in your brand in 2023
Branding is more than just creating a logo and choosing a color palette. It's the foundation of your business, the emotional and functional...
Why your business needs a content strategy and how to create one
As a small business owner, you likely have a lot on your plate. From managing finances to recruiting and retaining employees, there are many...
Boost Your Ecommerce Brand in 2023: 10 Proven Strategies
Are you looking to grow your ecommerce brand in 2023? Look no further! In this blog post, we'll be sharing 10 proven strategies for boosting your...
Business Strategy and Leadership
Small Tech Brands That Achieved Great Heights with Effective Branding
Large tech companies often grab the spotlight, but small tech brands can also make it big with powerful branding. In this post, we'll examine four...
10 Disruptive Brands That Changed Consumer Behavior
In today's fast-paced, technology-driven world, it's not uncommon for brands to attempt to win by disruption. In this post, we'll take a look at 10...
Building a Strong Brand: How Understanding Economic Theories Can Help Business Owners Succeed
Branding is crucial for every business, as it helps to create a distinct and recognizable identity for a product or service and can play a major...
Business Technology
5 Great Task Management Tools for Small Business Owners
Starting your business can be an exciting new venture, but the ever-growing list of tasks can become overwhelming. Managing time, projects, and...
Brand Assets and DAM: How to improve productivity and make the most of your creative spend by using a DAM system
First of all, we should probably talk about what your brand assets are. One of the mistakes entrepreneurs frequently make is they think their brand...
