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Why Your B2B Company Needs a Strong Brand

Why Your B2B Company Needs a Strong Brand

As a business-to-business (B2B) company, you may be wondering why branding is important for your business. After all, you’re selling products or services to other businesses, not to consumers, right? Wrong. While it’s true that the B2B sales process is...
How to Brand a Nonprofit

How to Brand a Nonprofit

Yes, your nonprofit needs a brand Standing out from the crowd is a critical need for nonprofit organizations. This can be particularly difficult when you consider there are more than a million nonprofits around the world and you are competing with hundreds, if not...
The power of brand positioning: 5 brands that nailed it

The power of brand positioning: 5 brands that nailed it

Here are a few examples of brand positioning statements: Nike: “For every athlete, everywhere.” Airbnb: “Belong anywhere.” Apple: “Think different.” See how each of these statements perfectly encapsulates the brand’s target...
Does my small business need a brand?

Does my small business need a brand?

If you are starting a small business, you may be wondering: Does my small business really need a brand? The short answer is yes, it does! Customer habits have changed. While in the past, providing a quality product or service and running a few ads was enough to...
Current and Authentic: Balancing Brand Consistency and Evolution

Current and Authentic: Balancing Brand Consistency and Evolution

Brand consistency and brand evolution are both important to an effective brand strategy. As an organization, you want to stay true to your values and purpose while still meeting the changing needs of customers and adapting to the evolving marketplace in which you...