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7 reasons to invest in your brand in 2023

7 reasons to invest in your brand in 2023

Branding is more than just creating a logo and choosing a color palette. It’s the foundation of your business, the emotional and functional connection that you have with your customers, and a key factor in your overall business strategy. In today’s crowded...
3 Things Startup Owners Must Understand to Succeed

3 Things Startup Owners Must Understand to Succeed

Building a brand takes a lot of hard work, patience, and creativity. It’s not just about creating logos and marketing materials – it’s about putting in the effort every day to make your business a success and keep it that way. But in today’s business...
Why Your B2B Company Needs a Strong Brand

Why Your B2B Company Needs a Strong Brand

As a business-to-business (B2B) company, you may be wondering why branding is important for your business. After all, you’re selling products or services to other businesses, not to consumers, right? Wrong. While it’s true that the B2B sales process is...
The three E’s of social media

The three E’s of social media

Social media is a powerful tool for brands to communicate with their audience and build a loyal following. If you’re just starting out with social media or looking to take your presence to the next level, it’s important to keep a few key things in mind....
How to Brand a Nonprofit

How to Brand a Nonprofit

Yes, your nonprofit needs a brand Standing out from the crowd is a critical need for nonprofit organizations. This can be particularly difficult when you consider there are more than a million nonprofits around the world and you are competing with hundreds, if not...