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Current and Authentic: Balancing Brand Consistency and Evolution

Current and Authentic: Balancing Brand Consistency and Evolution

Brand consistency and brand evolution are both important to an effective brand strategy. As an organization, you want to stay true to your values and purpose while still meeting the changing needs of customers and adapting to the evolving marketplace in which you...
Why you need a customer-driven brand strategy

Why you need a customer-driven brand strategy

If you haven’t created a brand strategy and an execution plan for your brand, you may be missing out on building brand equity, growing your reach and attracting the right customers. You also may be wasting money by throwing it at random initiatives hoping something...