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3 Key components of a strong brand

3 Key components of a strong brand

A brand is made up of three main components: brand messaging, visual brand identity, and brand experience. All three are important for creating a cohesive and effective brand, but let’s delve into each one in more detail. Brand Messaging Brand messaging includes...
Discover 6 Proven Pillars of a Meaningful Brand Strategy

Discover 6 Proven Pillars of a Meaningful Brand Strategy

Every business needs a brand to communicate to its audience. A brand shows your customers what your business does, what it stands for, and how it can help them. A brand is simply a perception that people have about your business. In other words, your brand is what...
Why Your B2B Company Needs a Strong Brand

Why Your B2B Company Needs a Strong Brand

As a business-to-business (B2B) company, you may be wondering why branding is important for your business. After all, you’re selling products or services to other businesses, not to consumers, right? Wrong. While it’s true that the B2B sales process is...